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60 Minutes Interviews Jeff Bezos
You can’t drop by, not in person anyway. For the customer, Amazon exists only on the computer screen. Jeff Bezos does have an office, so we wangled an invitation.
Where’s Amazon’s Headquarters?
The public relations people told us to come to 1516 2nd Avenue between Pike and Pine in Seattle. When we passed the pawn shop and the porno parlor, the wig store and the down market teriyaki joint, we didn’t see anything that looked vaguely cutting edge. No corporate Amazon drives or office towers. Just a heroin needle exchange and an old building called Columbia. It had the number 1516, so we walked inside. There it was, the Amazon logo known to every web shopper in the world.
Inside Amazon Headquarters
Upstairs, it doesn’t look very high-tech either. More like a college dorm than a corporate headquarters. Then, there’s the boss. You generally hear him before you see him. It’s the ear-piercing laugh of billionaire Jeff Bezos of Amazon.
60 Minutes Bob Simon: Now, I’ve heard a lot about your desk.
Jeff Bezos: It’s a door with four-by-fours.
60 Minutes Bob Simon: You can afford a better desk than that.
Jeff Bezos: It’s a symbol of spending money on things that matter to customers and not spending money on things that don’t.
60 Minutes Bob Simon: You don’t need clean carpets. What are these things on the floor?
Jeff Bezos: Well, these are, you know, sticky balls.
60 Minutes Bob Simon: Obviously they work. That’s great. That’s very impressive. Remember, this man is a titan of our time. A giant.
